More Than Matcha: The Marketing Behind Miami’s Newest Matcha Cafe.
For small businesses that are looking to create a brand that customers crave, Honeyveil is a great example of how each of the four Ps of marketing—Product, Price, Promotion, and Place—can join forces.
A Product With a Meaningful Story!
Honeyveil’s matcha links to Japanese tea culture, while its family-business foundation adds a personal touch that customers can connect with. Combining these factors makes the product feel more meaningful than simply just another matcha cafe in a big city filled with them.
Value Beyond the Price.
Price is beyond just numbers. Price can influence how consumers grasp a specific brand. Honeyveil’s products contain a mix of quality, how the item is presented, and experience to create value beyond just their items.
Value originates from:
The quality of the product
Presentation/branding
Customer experiences
Perceived originality
Turning Products Into Promotion.
Honeyveil’s visually appealing products naturally lend themselves to social media. Customers can integrate themselves into the brand’s promotion simply by posting what they order as well as their experience at the store.
Promotion takes place via:
Instagram-worthy products
Customer-generated content
New-location notices
Word-of-mouth suggestions on what to order
Place: Bringing the Brand Closer
As Honeyveil opens a new location, like their new Aventura store, Place becomes a huge component of its marketing mix. A new location can make their brand more available while presenting its products and experience to new clients.
The Bigger Picture…
The four Marketing Ps—Product, Price, Promotion, and Place—work simultaneously to build more than a sale. Honeyveil shows us how a small business can turn its goods, story, and customer journey into an unforgettable brand!
Topic: Marketing Mix
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