<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Creative Portfolio Showcase]]></title><description><![CDATA[Marketing w/ Sarah]]></description><link>https://www.saraharredondomktg.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 13 Oct 2026 18:20:52 GMT</lastBuildDate><atom:link href="https://www.saraharredondomktg.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Posting Is NOT a Strategy: Why Every Piece of Content Needs a Purpose.]]></title><description><![CDATA[While constantly staying active on social media is crucial for small businesses, true engagement requires strategic foundtation instead of  having a regular posting schedule. Through my marketing experience, I learned that being consistent only matters if you're being strategic. I now prioritize creating content with a defined business purpose instead of simply checking off dates in a calendar. More Than Just Views As a Marketing Manager at American Welding Supply, I focus on creating...]]></description><link>https://www.saraharredondomktg.com/post/posting-is-not-a-strategy-why-every-piece-of-content-needs-a-purpose</link><guid isPermaLink="false">6ace2dc73885875dd25e6910</guid><pubDate>Tue, 13 Oct 2026 13:12:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a8ccf0_c7d5711649084db6a0af7db02baeac4b~mv2.jpg/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sarah Arredondo</dc:creator></item><item><title><![CDATA[ABOVE POSTING: WHAT REALLY  MAKES A SMALL BUSINESS STAND OUT ON SOCIAL MEDIA?]]></title><description><![CDATA[As we know, social media has become a place where people can go and find more information about any business. At the end of the day, having an Instagram account or even posting on the daily is not enough for your business to stand out. In order to push through daily content clutter, your business should pivot from basic publishing to gathering a purposeful and cohesive online brand presence.  for many small businesses, social media is seen as an add-on to their brand and serves as a great...]]></description><link>https://www.saraharredondomktg.com/post/above-posting-what-really-makes-a-small-business-stand-out-on-social-media</link><guid isPermaLink="false">6ac306bc48fa6b67912765a3</guid><pubDate>Mon, 05 Oct 2026 02:10:03 GMT</pubDate><dc:creator>Sarah Arredondo</dc:creator></item><item><title><![CDATA[It’s Just a Water Bottle… Until the Brand Changes Everything.]]></title><description><![CDATA[Reusable water bottles are everywhere nowadays. They all serve the same vital purpose, so why do customers particularly look for an Owala instead of just looking for a water bottle? The answer demonstrates how attentively a product and its brand can work simultaneously to influence what customers buy. The Product Still Has to Deliver Owala’s FreeSip bottle has identifiable item features, which includes its two-way drinking design, insulation, and a diversity of colors and patterns. These...]]></description><link>https://www.saraharredondomktg.com/post/it-s-just-a-water-bottle-until-the-brand-changes-everything</link><guid isPermaLink="false">6aad453d7a9e17b4dafd096a</guid><pubDate>Fri, 18 Sep 2026 14:06:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a8ccf0_cd5932e42ed040beb8260c3eaba6cfff~mv2.png/v1/fit/w_790,h_620,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sarah Arredondo</dc:creator></item><item><title><![CDATA[Getting the Sale Is Easy. Earning the Second One Is Harder. ]]></title><description><![CDATA[For any small business, gaining new customers is always exciting, yet customer loyalty is constructed by what happens after that first purchase. Even though a great product earns the first sale, the experience behind it can decide whether a customer will return.   The Experience Comes First An example I have recently experienced is Coffee &#38; Hair, a local blowdry bar salon. From their service to their cozy atmosphere and knowledgeable stylists, the experience gives clients a reason to come...]]></description><link>https://www.saraharredondomktg.com/post/getting-the-sale-is-easy-earning-the-second-one-is-harder</link><guid isPermaLink="false">6aad44610afced00a9487a8e</guid><pubDate>Fri, 18 Sep 2026 14:03:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a8ccf0_f19d070afaad47a485ed045954b2e6eb~mv2.png/v1/fit/w_753,h_431,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sarah Arredondo</dc:creator></item><item><title><![CDATA[More Than Coffee: How Culture Shapes What We Buy]]></title><description><![CDATA[Knowing the reason why customers buy can be just as crucial as knowing what they are buying. Since Miami is such a multicultural city, culture can impact everything from product preferences to daily purchasing habits.  More Than a Caffeine Fix Let’s take a Miami staple for example, cafecito. Cuban coffee, also known as cafecito,  is something people don't always just buy when they need a caffeine boost, it can symbolize tradition, habit, and social connection. From stopping by the nearest...]]></description><link>https://www.saraharredondomktg.com/post/more-than-coffee-how-culture-shapes-what-we-buy</link><guid isPermaLink="false">6aad43b836f4b3312fcbf7ec</guid><pubDate>Fri, 18 Sep 2026 14:00:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a8ccf0_3644ad07af0348e2ab0d3511fe1ed7ce~mv2.png/v1/fit/w_770,h_480,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sarah Arredondo</dc:creator></item><item><title><![CDATA[A/B Testing for Small Businesses: Stop Guessing, Start Testing.]]></title><description><![CDATA[Marketing can sometimes feel like a guessing game for many small businesses. A lot of owners tend to ask themselves “Which subject line will get more openings?” “Which call-to-action will generate more inquiries?” Instead of depending solely on assumptions, A/B testing enables marketers to let customer behavior direct what their next move will be. Same Goal, Two Different Approaches A/B testing is a method that helps compare two versions of a marketing elements while altering one main...]]></description><link>https://www.saraharredondomktg.com/post/a-b-testing-for-small-businesses-stop-guessing-start-testing</link><guid isPermaLink="false">6aad4313f098d8f81c88fa4a</guid><pubDate>Fri, 18 Sep 2026 13:57:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a8ccf0_69f52933b6ef4671b9de73c876f930cf~mv2.png/v1/fit/w_777,h_637,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sarah Arredondo</dc:creator></item><item><title><![CDATA[The Internet Is Unpredictable—and So Is Going Viral…]]></title><description><![CDATA[If your small business is trying to grow your online presence, creating a viral video can seem like your ultimate goal. Yet I believe going viral has a lot more to do with luck than marketers sometimes want to confess. We’ve all seen totally random videos get millions of views and likes while thoroughly planned content can go unnoticed. There might not be the correct formula to go viral, yet businesses can still raise their chances. Tell a Story Worth Watching One of the main factors in any...]]></description><link>https://www.saraharredondomktg.com/post/the-internet-is-unpredictable-and-so-is-going-viral</link><guid isPermaLink="false">6aad34abd4841865a20da936</guid><pubDate>Fri, 18 Sep 2026 12:56:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a8ccf0_2fce7c3dd544427497daa245aa9e64a0~mv2.jpg/v1/fit/w_678,h_452,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sarah Arredondo</dc:creator></item><item><title><![CDATA[The Power of the Little Things: What Your Emojis Say About Your Brand]]></title><description><![CDATA[If your brand is communicating with your audiences online, each piece of a message can impact how it is obtained,  even something like an emoji. Emojis can be helpful when trying to make your brand feel authentic, yet the wrong emoji, or even the right one used in the wrong matter, can entirely shift how a message is perceived. When Emojis Add Meaning Even though emojis can help your brand feel more human, the use of the wrong emoji can also alter the attitude of any message. Take a simple...]]></description><link>https://www.saraharredondomktg.com/post/the-power-of-the-little-things-what-your-emojis-say-about-your-brand</link><guid isPermaLink="false">6a9599722b5677ea443e4b0c</guid><pubDate>Mon, 31 Aug 2026 15:12:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a8ccf0_bfcdc7a76f124c2080dcc176f7a3aaa1~mv2.jpg/v1/fit/w_678,h_452,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sarah Arredondo</dc:creator></item><item><title><![CDATA[More Than Matcha: The Marketing Behind Miami’s Newest Matcha Cafe.]]></title><description><![CDATA[For small businesses that are looking to create a brand that customers crave, Honeyveil is a great example of how each of the four Ps of marketing—Product, Price, Promotion, and Place—can join forces. A Product With a Meaningful Story! Honeyveil’s matcha links to Japanese tea culture, while its family-business foundation adds a personal touch that customers can connect with. Combining these factors makes the product feel more meaningful than simply just another matcha cafe in a big city...]]></description><link>https://www.saraharredondomktg.com/post/more-than-matcha-the-marketing-behind-miami-s-newest-matcha-cafe</link><guid isPermaLink="false">6a957ebe978d27f7d8e5bd40</guid><pubDate>Mon, 31 Aug 2026 13:23:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a8ccf0_22152744f7684bba8a8c34b70cbf50d8~mv2.jpg/v1/fit/w_399,h_501,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sarah Arredondo</dc:creator></item></channel></rss>